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Services marketing the Indian context

658.8
SRI

16393

Srinivasan, R

Services marketing : the Indian context / R Srinivasan . – 3rd ed . – New Delhi : PHI Learning, 2012.

273 p.

ISBN 9788120345607 : Rs. 250.00.

Subjects--Topical Terms:
COMMERCE
MARKETING

Dewey Class. No.: 658.8 / SRI

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