Services marketing people, technology, strategy
658.8
LOV
1470814709147101471114712
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee . – 7th ed . – Delhi : Pearson, 2010c.
xx, 637 p.
ISBN 978-81-317-5939-4 : Rs. 550.00.
COMMERCE
MANAGEMENT
658.8 / LOV
LOV
1470814709147101471114712
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee . – 7th ed . – Delhi : Pearson, 2010c.
xx, 637 p.
ISBN 978-81-317-5939-4 : Rs. 550.00.
COMMERCE
MANAGEMENT
658.8 / LOV