JDBI Learning Resource Center

Services marketing people, technology, strategy

658.8
LOV

1470814709147101471114712

Lovelock, Christopher

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee . – 7th ed . – Delhi : Pearson, 2010c.

xx, 637 p.

ISBN 978-81-317-5939-4 : Rs. 550.00.


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