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Luxury fashion branding branding, tactics, techniques

658.827
OKO

13685

Okonkwo, Uche

Luxury fashion branding : branding, tactics, techniques / Uche Okonkwo . – New York : Palgrave Macmillan, 2007.

xx, 332 p.

ISBN 978-0-230-52167-4 .

Subjects--Topical Terms:
BRAND MANAGEMENT -FASHION

Dewey Class. No.: 658.827 / OKO

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