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Marketing management concepts, cases, challenges and trends

658.8
GOV

1333313334

Govindarajan, M.

Marketing management : concepts, cases, challenges and trends / M.Govindarajan . – 2nd ed . – New Delhi : PHI Learning, 2009.

xx, 312 p.

ISBN 9788120332591 : Rs.250/-.

Dewey Class. No.: 658.8 / GOV

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