Consumer behaviour; applications in marketing
658.834
EAS
126461150212647
East, Robert
Consumer behaviour; applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele . – New Delhi : Sage, 2009.
viii, 334 p.
ISBN 9788132103158 : Rs. 395.00.
CONSUMERISM
MARKETING MANAGEMENT
658.834 / EAS
EAS
126461150212647
East, Robert
Consumer behaviour; applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele . – New Delhi : Sage, 2009.
viii, 334 p.
ISBN 9788132103158 : Rs. 395.00.
CONSUMERISM
MARKETING MANAGEMENT
658.834 / EAS